Smarts Communicate led the worldwide PR campaign for Ode to Lesvos and brought this unbelievable story of positivity and progress to a worldwide audience.
Couple of sectors have witnessed as much impassioned debate since the Power sector. Local climate change is on everybody’s agenda and poses a substantial problem to the sector, but so do new systems, monopolies, mergers.
In this particular EEA category, we honour PR & Comms strategies or jobs that involve men and women, their opinions, voices, Thoughts and Views for much better effects and enhanced beneficial communications dynamics.
A posh recruitment marketing campaign is targeted at learners and graduates. It presents KPMG as an organization whose workers are people succeeding inside their Skilled but also filled with passions and braveness to succeed in for their desires.
The normal Norwegian shoe fabricant, ALFA, defines their mission to lead to higher hiking encounters. In 2016 they employed 1 man to walk for 1 calendar year, in mission to inspire men and women to an Energetic Life-style.
The marketing campaign changed this by combining deep insights regarding the focus on group that has a revolutionary electronic services and an psychological message that resonated Together with the target audience.
With #MyRobotExperience, Bosch succeeded in shaping the debate about the advantages and disadvantages of the related world – and breathed new daily life into storytelling in an once-a-year report context. Engagement on FB and TW surpassed the benchmark by 299%.
At IHG We've got an ‘constantly -on’ concerns and crisis interaction aid workforce exactly where we go beyond the part of communications to support our risk and operations groups and reassure and guidance friends and colleagues during a turbulent time in Europe, which includes extra lately attacks in Manchester and London Bridge as well as the Grenfell tower tragedy, where by our hotels available refuge to All those impacted.
The main focus on probably hazardous results of human influence on ecology and also the atmosphere gets more robust and more powerful. The rise of climate adjust activists is truth, and an increasing Energetic choice european excellence awards for organisations and firms that have Obviously defined social duty programmes.
In a very saturated environment of data, our conversation approach aims at a Imaginative leap and detaches alone from the product to draw interest with out likely into specialized particulars. We think about and publish a planet record. From this idea we unroll the purple carpet ... and it is a large achievement !
We chose to do this in-residence with tiny methods and being a normal consequence; embedded developed corporate values.
Deutsche Bahn has established DB Earth, its very first communication platform for all 310,000 staff members around the globe. Right here, personnel come to be Energetic gamers, maintaining them selves up-to-date and networking with Other individuals wherever they are, regardless of what their function or place of work.
With the main bra collection that reminds Girls to examine their breasts – the Pink Selection by bonprix and Brustkrebs Deutschland e.V. The idea created waves all over Europe and raised awareness of recognizing breast most cancers early.
✅ Far more training is required all over retail media - and this should continue because what was in vogue final year is seen as outdated now